Vision & Values

Our Vision

  • To be the preeminent cable manufacturer and market leader in terms of quality and innovation in Iran and across the Middle-East region.


Our Mission

  • To provide our customers with the highest quality, cost-effective products to ensure the meeting of expectations and, ultimately, project success;
  • To advance knowledge and technology transfer to our industry through a deep commitment to and ongoing investments in innovation;
  • To deliver value for our shareholders, customers, employees and partners.


Our Values

  • To stay loyal to our core principles and conduct business with integrity and ethics;
  • To continually invest in the development and advancement of our human capital, which forms the foundations for our success and the high quality we aim to deliver;
  • To take a dedicated approach to good corporate citizenship and sustainability for the benefit of all stakeholders.